Another Success, thanks to you!
I honestly don’t know where to start since usually when I write something up it usually ends up being long and drawn on rant babble.
so I guess I’ll start by thanking all my friends and fans and anyone who has ever supported me from the start.
It’s seriously the reason why I do this. I’m not doing this for the money or metaphorically compare clothing line cock sizes. I do this because I want to be praised and for the recognition, that’s all I’ve ever wanted. For kids to be as excited for my line to be released time and time again as if it were christmas morning, or the night before that really bad ass field trip you’re about to go on.
I’ve never been more proud of any line than I have this one. mainly because it’s something I believe in. I loved the summer line but basically everything was limited. To be completely truthful I did some more girlier designs and colors because I was hoping that the retail success would continue. I found myself sort of selling out and I immediately felt guilty. I found myself wearing 3 of the summer line and just putting the rest in storage. That’s like calling your own kid ugly.
I also saw a lot more culture spoofs. Now I am not one to say that I started the trend or that I am the spoof mastermind, but it just got ridiculous. I knew it was something I couldn’t do.
Most lines are claiming that they want to go more mature or that they went more mature. I think those people don’t know the meaning the word mature. Some people say that’s what I’ve done and that’s what the new trend is and will be. The fact of the matter is. I did what I want, what I wear, what I respect and appreciate and I didn’t open my photoshop with dollar signs in my eyes.
What makes electric zombie so successful? Perhaps it’s the fact that I don’t look at it as a way to make some cash and take advantage of trends and kids allowance or their parent’s money. This is all fun for me, and I’m not doing it to quit my job and sit back and watch the money come in. This really means a lot to me. I don’t see the point of charging over 20 bucks for a shirt. That’s just ridiculous and most of all greedy. You really need to sit back and look and listen to your customers, because without them, you’re just another failure waiting to implode on yourself.
I hope you realize that no one will really give a shit about your almost 30 dollar price point. You aren’t Johnny Cupcakes or Mishka or any other respectful line thats been around the block and back and have a following that makes yours look embarrassing.
I try and do my best to do whats right for myself and for my fans. If it’s spending about 2k on free goodies. To staying up until 3am tagging every shirt, putting 500 goodie bags together. Folding pizza boxes. It’s all me, this line is all me. My heart goes into every single one of these shirts. I know as gay and lame as that sounds it’s the truth.
For almost 2 years now I have spent nights, days, weeks, thinking of what to do next, what can I do to make everyone excited line after line. What trend can I set, what lines can I cross and who faces can I melt.
I know I get this reputation as this horrible sarcastic fuck head who hates everything and everyone. That might be the case. If you spent a day in my head and you juggled the things I do single handedly, you would understand. I don’t do this because I have to, I do this because it’s fun and so rewarding to get emails, to do interviews, to see things sell out, to be inspiring to people is the complete pay off. There’s times I’ve let shirts go for 5 bucks and hoodies for 10 just because I want to make fans happy.
I can’t express enough how grateful I am to be in the position I am, after spending hours and days yesterday / today to get this ready. To sit back and read responses is so amazing, words can’t even describe.
so all you nay sayers and all you people out there who think kyle crawford is just a dick head and electric zombie is just a joke. Perhaps you should back peddle and look at your situation and really get your game plans and priorities straight. If you do this to try and be the next big thing, the next big pay check and throw it in everyone’s faces, I will be sitting behind the screen smiling my arrogant told you so smile. Doing what others do, trying to fit into trends instead of making your own, trying to be something your not, ripping off your fan base and showing your like of integrity will be your ultimate downfall. Without your fans, you’re nothing but just another speck on the wall.
I want to thank everyone at merch now,
welcome, the dude that used to have dread locks who’s name I dont know, for helping me fold and get some tagging done…
Christian and B-RAIDs for helping me perfect and realize my custom garment visions
Rob Dobi, Horsebites, Deal and The Black Axe dudes for being stoked to work on my projects and supporting it after almost 2 years.
Munk one, Chris Lovell and Felix for being the new kids on the block.
Thomas Bailey for always listening to me bash and trash and making the best ez sites and look books a reality
All the twitter and facebook lurkers.Iamthetrend, coty, My fans and everyone reading this…
Thank you so much for a glorious 2 years.
here’s to many more (fingers crossed).
I have something special coming out for the 2 year anniversary. So keep your eyes peeled!
Happy Friday The 13TH!
